Executive Summary

Business Description

The Curves for Women workout franchise is the strongest franchise brand available in this specialty physical fitness segment. There are thousands of Curves locations worldwide. Of course Curves wrote the original book on the 30 minute circuit workout that caters to women only and were subsequently copied by many other Franchise Brands. Most of those competing women’s workout brands have disappeared, and Curves remains the dominate women’s workout brand in this segment. Curves has continued to expand their offerings past the traditional circuit training and this Curves facility offers the popular Pilates and Zumba workouts to their members as well.

These Curves for Women members are very loyal, shown by their automated membership dues payments. The members range from what would be considered “hard core” workout members to the usual “social” members that come for both exercise and social interaction.

With 253 members and continuing to grow from the consolidation of other underperforming workout franchises, this facility bustles with activity and has strong cash flow.

As the new owner of this Curves facility, your territory will be protected by the Curves for Women franchise agreement, giving you a virtual monopoly for the Curves brand in this exclusive area. This is a turnkey Curves for Women with no exercise equipment needing to be added. This Curves also has a very effective merchandising program already in place.