Executive Summary

Business Description

This apparel retailer has 45 franchised boutiques- each with a decidedly singular character. And they want to open another in Palm Desert. Each unit has the feel of an exclusive, independent specialty shop. The stores share in common their name and an assortment of branded apparel including Free People, Lucky Brand, and Paper Denim & Cloth. The chain appeals to teens and mature alike, and the average sale comes to about $40.The company handles the initial store purchase and layout. After that, the franchisee decides what works. Certain branded items are sold across the chain, but franchisees are otherwise free to bring in other items at their own discretion. The company does not buy for the stores, but they negotiate trend- right merchandise and communicate that to the stores. When the company negotiates a buy, they leverage the entire chain toward that buy, even if a particular store doesn't buy in.Store & Franchise Info:
-The stores measure about 1,500 square feet.
-Average Investment Range: $131,800 to $307,000
-Initial Franchise Fee: $29,500
-Royalty: 5.5% Advertising: 1%The initial investment includes everything you will need to open the doors such as store design, inventory, furniture & fixtures, equipment, site selection, working capital, on- site training and store merchandising.