Executive Summary

Business Description

With 30-million iPhones sold to date, and an additional 37 million projected to be sold in 2010, there continues to be a severe lack of a true integration of the iPhone’s music applications, video and GPS features within the automobile.

Current production solutions remain limited and incomplete in integration capabilities and often relying on FM transmission as a means to play audio in the vehicle over static radio waves.  While other solutions offer direct radio integration on the iPod feature only through a cable that is often stored away in the glove box.  This solution hides access to the iPhone and doesn’t allow the use of the iPhones GPS features.

Most recently it was surveyed that only 26% of Bluetooth owners make use of Bluetooth technology, reporting greater satisfaction with installed, hands-free car kits.  To say nothing that Bluetooth does not provide power to charge the iPhone thus faster battery drain and the requirement of a battery charging accessory.

These band-aide solutions are limited and incomplete integration for iPhone and range in cost from $50 to $200 and in some cases over $1,000. For more information, please contact Bill Hamilton at 310-539-8300.